The Heart of Our Business: Connecting with Family-Owned Mineral Enterprises

At our core, we are a small, family-run business built on genuine connection. We believe in working closely with other family-owned businesses within the mineral industry, forming relationships rooted in trust, respect, and shared values.

Founded over two years ago by NYU alum Tom Liu, what began as a very small team has grown into a group of more than fifteen people who are deeply passionate about minerals and jewelry. Still closely run by family and longtime friends, our company has grown thoughtfully from fine minerals into jewelry while staying true to the care, experience, and intention that guides every venture.

We believe that the journey of each gemstone from the earth to your hands should be one of ethical practices and shared value. By working closely with our partners, we ensure that every piece in our collection is not only beautiful but also reflects our dedication to fair labor practices and environmentally sustainable methods.

Supporting family-owned businesses is the best way to contribute to the well-being and prosperity of communities world-wide. When we collaborate with other family-owned enterprises, we create a network of trust and mutual respect. This network extends the positive energy of our practices far beyond our operations, creating a ripple effect that benefits all involved.

Our business is about more than just crystals. It’s about preserving the good energy and integrity that earths creations carry, and sharing that with you. By choosing us, you’re not only acquiring a beautiful piece but also supporting a chain of ethical and sustainable practices that span across the globe.

Thank you for being a part of our journey and for helping us maintain the positive energy that defines our rewarding work.